# Essays: why Propel works the way it does

Source: https://runpropel.com/essays

Essays

# Why Propel works the way it does.

Short essays by Einstein Labs on the ideas behind Propel. The first one makes the main argument: building software got easy, getting customers didn't, and the answer is not more content but a growth team that only says what it can prove and earns the right to act on its own.

- [13 October 2026 · 5 minutes to read Building got easy. Customers didn't.Anyone can ship software in a weekend now. Getting customers still takes a team most builders never hire. The argument behind Propel.](https://runpropel.com/essays/building-got-easy)

## Questions about the essays

### Who writes these essays?

Einstein Labs, the maker of Propel.

### What are they about?

Why Propel works the way it does: why the hard part of software moved from building to selling, why it measures with ranges, and why channels earn freedom instead of having it from day one.

### Do they use real customer numbers?

No. Propel is new and has no published customer results yet. The essays make an argument; they do not invent numbers.