# Propel for sales and growth

Source: https://runpropel.com/for/sales-and-growth

For sales and growth

# Outbound your product can back up.

Describe who it is for. Propel finds them through your Apollo key, writes one email you approve, fills it in for each person, and checks every copy before it leaves your own mailbox. It sorts the replies and has your booking link ready. You take the calls.

Your email Join the waitlist → Opening soon · Invites go out in order · Nothing goes out without your yes

Outbound · QA leads Example

- 1 Who it's for

QA leads at software teams of 50 to 500

46 found in Apollo, with your key · 6 already on your list

- 2 One email, approved by you

Hi {{first_name}} , does the team at {{company_name}} write tests after the bug turns up? Specbot writes them from the spec…

- 3 40 copies, each checked

From your mailbox, up to 30 a day · one-click unsubscribe

- 4 Replies, sorted

2 interested 1 not now 1 stop

Booking link ready for both

Checked before you see it

- "Runs in CI in under two minutes" README.md
- "Trusted by 500+ teams" Nothing backs it. Blocked.

## Outbound, without and with Propel.

You take the conversations. Everything before them stops eating your week, and nothing goes out that you did not read.

Job | Without Propel | With Propel |

The list | An export, half of it stale. | One sentence, turned into an Apollo search with your own key. People already on your list are skipped.[How →](https://runpropel.com/get-customers#lists) |

The email | A template, or a model rewriting every copy where nobody reads it. | One email you approve, filled in for each person from a fixed set of fields. No copy says anything you did not read.[How →](https://runpropel.com/get-customers#emails) |

Every copy | Sent without a second look. | Checked again before it sends. A banned word or a number nothing backs stops that copy.[How →](https://runpropel.com/approvals) |

Your domain | A blast that risks it. | Your own mailbox, up to 30 a day by default, and a one-click unsubscribe in every email.[How →](https://runpropel.com/get-customers) |

Replies | An inbox to dig through. | Sorted: interested, a question about price, pushing back, not now, or stop. Your booking link is ready.[How →](https://runpropel.com/get-customers#replies) |

## What each job costs.

Every job has a set price in credits, and you see the cost before anything big starts.

[Prices read from the product, 12 November 2026](https://runpropel.com/facts)

- An email to one person 6 credits
- A drafted reply 5 credits
- A web search or a page read 5 credits

Launch is $149 a month with 2,500 credits. [Work out a month →](https://runpropel.com/pricing)

Revealing an address in Apollo uses a credit on your own Apollo plan.

## Your week, mostly conversations.

One sentence on Monday. Calls by Wednesday. Your part is reading one email, and the calls.

Your part 3 moments

Propel's part 6 pieces of work

-

### Mon

09:00 You

Describe the buyer

"QA leads at teams of 50 to 500"

- 09:20 Propel

[An Apollo search, with your key](https://runpropel.com/get-customers#lists)

46 found, 6 already on your list.

- 11:00 Propel

[One email, drafted](https://runpropel.com/get-customers#emails)

From what your product does, with its sources.

-

### Tue

09:00 You

Approve the email

Read once. That is the copy everyone gets.

- 09:05 Propel

40 copies, each checked

Sent from your mailbox at a safe pace.

-

### Wed

08:00 Propel

[Replies sorted](https://runpropel.com/get-customers#replies)

Two interested, one not now, one stop.

- 10:00 You

Book two calls

The booking link was ready.

-

### Thu

08:00 Propel

Follow-ups, held for you

Stopped for anyone who replied.

-

### Fri

16:00 Propel

[What worked](https://runpropel.com/results)

Replies by email and by reason.

Example week, times and product. Each Propel step is something it does today.

## Coming next for outbound.

[Everything that's coming →](https://runpropel.com/whats-next)

- Coming Lists of buyers from a sentence Describe who it is for; it searches Apollo with your own key, or uses your own list, and skips people you already have.
- Coming One-to-one email from your mailbox Written to one person from what is true about your product. Never past "It posts unless you stop it".
- Coming LinkedIn messages and connection notes Coming, once the Chrome Web Store approves Propel's extension: you press send, from your own account, with a daily limit.
- Coming Replies sorted Each reply sorted by what it says; a reply stops the follow-ups.
- Coming Ads inside your budget Coming, as each ad platform's review lands: paid ads with a budget you sign, never more than you set.
- Coming Your CRM, kept up to date Updates to HubSpot, Pipedrive, Salesforce or Attio, each asked first. Changing a field you filled in is always asked one at a time.
- Coming Email to your users Built, switched on once the launch gate is ready: emails to your own users, drafted from what shipped.
- Coming Booking links A buyer picks a free time in your calendar, and the deal is created.
- Coming A demo for each prospect A read-only link for one lead to a made-up sample workspace.
- Coming Microsoft 365 Email from your Outlook, each send asked first, and your Outlook calendar.

## Your domain stays healthy.

You approve every campaign at first, and at most it can reach "it posts unless you stop it". It never sends fully on its own, because your domain is on the line.

[Limits read from the product, 12 November 2026](https://runpropel.com/facts) [Every limit, explained →](https://runpropel.com/approvals)

### Always waits for you

- The email itself: every campaign starts from one you approve
- Anything that spends money

### Never

- Writing to people found through GitHub
- Writing again to someone who said stop
- Changing an approved email for one person beyond its fields

### Can earn more freedom

- Cold email up to: It posts unless you stop it
- Follow-ups up to: It posts unless you stop it

Each channel starts at "It drafts, you approve" and steps up only on results. One bad claim drops it straight back.

## What do sales and growth teams ask?

### Where do the leads come from?

From Apollo, through your own Apollo key. Describe who your product is for in a sentence and Propel turns it into a search, skipping people already on your list. You can also import your own list.

### Does it write a new email for every person?

No, on purpose. You approve one email, and Propel fills it in for each person from a fixed set of fields: first name, company, role and a few more. Every copy is checked again before it sends, so nobody receives a sentence you never read.

### Does it send without my approval?

Not at first. Cold email starts by waiting for your yes on everything, and even once it has earned more freedom it goes no further than "it posts unless you stop it".

### Whose mailbox does it send from?

Yours, at a pace that keeps your domain healthy, with a one-click unsubscribe in every email and bounces suppressed automatically.

### What happens when someone says stop?

It marks the reply as a stop and writes to them no more. Interested replies get your booking link ready instead.

### Does it send LinkedIn messages?

Not from your account yet. LinkedIn messages from your own account are coming; for now Propel works through your mailbox.

## The same team, from another seat.

- [Founders who buildYou built it. Let it sell.→](https://runpropel.com/for/founders)
- [Studios and agenciesEvery product, finally marketed.→](https://runpropel.com/for/studios)
- [MarketersThe team you never got to hire.→](https://runpropel.com/for/marketers)
- [CreatorsGet paid to show software you'd use.→](https://runpropel.com/for/creators)

The three jobs it does for every seat:
[Get talked about](https://runpropel.com/get-talked-about), [Get found](https://runpropel.com/get-found), [Get customers](https://runpropel.com/get-customers).
