# Answer engine optimisation (AEO) explained | Propel

Source: https://runpropel.com/glossary/answer-engine-optimisation

Glossary

# What is answer engine optimisation (AEO)?

Answer engine optimisation (AEO) is the work of getting your product named, and described correctly, when people ask an AI assistant a question. It covers what the assistants say, which pages they quote, and what you change so they say it more often.

## Where did the name come from?

Search engines return a list of links. Answer engines, such as ChatGPT, Claude, Perplexity and Gemini with web search on, return one written answer and a few sources. If your product isn't in that answer, the person asking may never see a link to you at all.

AEO borrows the habits of search work (know the questions, earn the sources, keep facts current) and points them at those answers.

## What does the work involve?

- Asking the questions your buyers ask, many times, and counting how often you are named.
- Checking what the answers get wrong about you.
- Finding the pages the answers lean on, and getting onto them.
- Writing the page the answers are missing.

Because answers change every time you ask, one answer proves little. A rate with a range, read over many answers, is worth more.

## How does Propel do it?

Propel asks ChatGPT, Claude, Gemini, Perplexity, Grok and Bing your buyers' questions each week, shows how often you are named with a range, checks each answer against your own pages, and ranks the fixes. The full story is on [Get found](https://runpropel.com/get-found).

Where Propel does this

[Get found →](https://runpropel.com/get-found)

Related terms

- [Generative engine optimisation (GEO)](https://runpropel.com/glossary/generative-engine-optimisation)
- [AI visibility](https://runpropel.com/glossary/ai-visibility)
- [AI crawlers](https://runpropel.com/glossary/ai-crawlers)
- [All terms](https://runpropel.com/glossary)