# Product-led content explained | Propel

Source: https://runpropel.com/glossary/product-led-content

Glossary

# What is product-led content?

Product-led content is writing that teaches something by using your product to do it: a tutorial, comparison or launch post built around a real feature. The reader learns how to solve a problem and sees, along the way, that your product solves it.

## How is it different from other content?

General content talks around a topic to attract readers, then tries to steer them toward a product at the end. Product-led content starts from the product. The example, the code and the screenshots are real, so the claims can be checked, and the reader who finishes it already knows how to start.

## What does it need?

- Accurate knowledge of what the product does today, including what changed last week.
- A real problem the reader has, in their words.
- Claims that point to a source: the docs, the changelog, the code.

## How does Propel write it?

Propel reads your website and, once you connect it, your code, and writes from what you built. Every claim points to the page or file it came from. See [Get talked about](https://runpropel.com/get-talked-about).

Where Propel does this

[Get talked about →](https://runpropel.com/get-talked-about)

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