# Propel

> Propel is an AI growth team for people who ship software. It reads your website and code, then finds customers, gets you into AI answers and writes posts people share, and it only says what it can prove.

Propel is made by Einstein Labs. You ship. Propel sells. The growth team that reads your code.

## Availability

Propel is close to launch and not open for sign-up yet. To get access, join the waitlist at https://getpropel.vercel.app/waitlist; invites go out in order, and each friend who joins with your link moves you up the line.

## Done for you

Propel Growth Desk: Propel does the work. A person approves every piece. A 14-day release launch, a monthly desk for up to three products, or an AI-visibility audit, at public prices: https://getpropel.vercel.app/growth-desk

## Pages

- [Propel: the growth team that reads your code](https://getpropel.vercel.app/index.md): What Propel is, the three jobs it does, and how you stay in charge.
- [How Propel works](https://getpropel.vercel.app/agent.md): What happens after you ask: plan, share the work out, check its own work, wait for you, deliver, learn.
- [Get customers](https://getpropel.vercel.app/get-customers.md): Finding the people who would pay, writing to each one, and sorting the replies.
- [Get found](https://getpropel.vercel.app/get-found.md): How Propel measures and improves what AI assistants and coding agents say about your product.
- [Get talked about](https://getpropel.vercel.app/get-talked-about.md): Posts written from what you built, ranked against your own best work.
- [Approvals and limits](https://getpropel.vercel.app/approvals.md): Where every claim comes from, the four steps a channel climbs, and the limits nothing can cross.
- [Pricing](https://getpropel.vercel.app/pricing.md): Plans, credits and the set price of every job.
- [Propel for founders who build](https://getpropel.vercel.app/for/founders.md): Tell it what shipped; it drafts the posts, emails and pages you only approve.
- [Propel for studios and agencies](https://getpropel.vercel.app/for/studios.md): One growth team for every product, learning across them.
- [Propel for marketers](https://getpropel.vercel.app/for/marketers.md): Research, drafts, decks and AI-search measurement, every claim sourced.
- [Propel for sales and growth](https://getpropel.vercel.app/for/sales-and-growth.md): Lists from a sentence, emails built on facts, replies sorted.
- [Propel for creators](https://getpropel.vercel.app/for/creators.md): The creator network: join once, work with every software product that fits you, found by fit alone, paid directly, no cut.
- [Join the Propel waitlist](https://getpropel.vercel.app/waitlist.md): Propel opens soon. Join the list, see your place in line, and move up when friends join with your link.
- [About Propel](https://getpropel.vercel.app/about.md): Why Propel exists and who makes it.
- [Example workspace](https://getpropel.vercel.app/demo.md): Click around a read-only Propel workspace for an example product: the queue, a job, results and limits.
- [Propel at a glance](https://getpropel.vercel.app/facts.md): Sourced facts about Propel: what it is, who makes it, prices, what it measures and what it never does.
- [Results](https://getpropel.vercel.app/results.md): How often AI answers name you, replies and conversations, posts against your usual, and what it learned, each number with how it is known.
- [A team inside](https://getpropel.vercel.app/agent/team.md): Specialists working in parallel, with an editor on every draft; long jobs that pick up after a restart.
- [Its own computer](https://getpropel.vercel.app/agent/computer.md): Later: its own browser for research and sites with no other way in; you sign in yourself and it never sees a password.
- [Always on](https://getpropel.vercel.app/agent/always-on.md): Later: watches your main branch, chosen pages and search numbers; standing jobs; one summary each morning.
- [Reach it anywhere](https://getpropel.vercel.app/agent/reach.md): Later: approve from Slack or email, answer by replying, and connect any tool with an MCP server.
- [Finished work](https://getpropel.vercel.app/agent/deliverables.md): Documents, decks, sheets and web pages in your brand, with every version kept.
- [Memory and routines](https://getpropel.vercel.app/agent/memory.md): What it remembers, what it learns from your decisions, and playbooks you can run again.
- [Integrations](https://getpropel.vercel.app/integrations.md): Everything Propel connects to, grouped by job, each marked Ready, Drafts only or Coming.
- [Propel and Your own mailbox](https://getpropel.vercel.app/integrations/your-own-mailbox.md): What Propel does with Your own mailbox, how far it goes, what it asks first and what it never does.
- [Propel and Apollo](https://getpropel.vercel.app/integrations/apollo.md): What Propel does with Apollo, how far it goes, what it asks first and what it never does.
- [Propel and Your own list](https://getpropel.vercel.app/integrations/your-own-list.md): What Propel does with Your own list, how far it goes, what it asks first and what it never does.
- [Propel and LinkedIn messages](https://getpropel.vercel.app/integrations/linkedin-messages.md): What Propel does with LinkedIn messages, how far it goes, what it asks first and what it never does.
- [Propel and Gmail](https://getpropel.vercel.app/integrations/gmail.md): What Propel does with Gmail, how far it goes, what it asks first and what it never does.
- [Propel and Google Calendar](https://getpropel.vercel.app/integrations/google-calendar.md): What Propel does with Google Calendar, how far it goes, what it asks first and what it never does.
- [Propel and Ad platforms](https://getpropel.vercel.app/integrations/ad-platforms.md): What Propel does with Ad platforms, how far it goes, what it asks first and what it never does.
- [Propel and Your CRM](https://getpropel.vercel.app/integrations/your-crm.md): What Propel does with Your CRM, how far it goes, what it asks first and what it never does.
- [Propel and Booking links](https://getpropel.vercel.app/integrations/booking-links.md): What Propel does with Booking links, how far it goes, what it asks first and what it never does.
- [Propel and Microsoft 365](https://getpropel.vercel.app/integrations/microsoft-365.md): What Propel does with Microsoft 365, how far it goes, what it asks first and what it never does.
- [Propel and ChatGPT](https://getpropel.vercel.app/integrations/chatgpt.md): What Propel does with ChatGPT, how far it goes, what it asks first and what it never does.
- [Propel and Claude](https://getpropel.vercel.app/integrations/claude.md): What Propel does with Claude, how far it goes, what it asks first and what it never does.
- [Propel and Gemini](https://getpropel.vercel.app/integrations/gemini.md): What Propel does with Gemini, how far it goes, what it asks first and what it never does.
- [Propel and Perplexity](https://getpropel.vercel.app/integrations/perplexity.md): What Propel does with Perplexity, how far it goes, what it asks first and what it never does.
- [Propel and Grok](https://getpropel.vercel.app/integrations/grok.md): What Propel does with Grok, how far it goes, what it asks first and what it never does.
- [Propel and Bing](https://getpropel.vercel.app/integrations/bing.md): What Propel does with Bing, how far it goes, what it asks first and what it never does.
- [Propel and Claude Code](https://getpropel.vercel.app/integrations/claude-code.md): What Propel does with Claude Code, how far it goes, what it asks first and what it never does.
- [Propel and Codex](https://getpropel.vercel.app/integrations/codex.md): What Propel does with Codex, how far it goes, what it asks first and what it never does.
- [Propel and Cursor](https://getpropel.vercel.app/integrations/cursor.md): What Propel does with Cursor, how far it goes, what it asks first and what it never does.
- [Propel and GitHub Copilot](https://getpropel.vercel.app/integrations/github-copilot.md): What Propel does with GitHub Copilot, how far it goes, what it asks first and what it never does.
- [Propel and GitHub](https://getpropel.vercel.app/integrations/github.md): What Propel does with GitHub, how far it goes, what it asks first and what it never does.
- [Propel and GitHub pull requests](https://getpropel.vercel.app/integrations/github-pull-requests.md): What Propel does with GitHub pull requests, how far it goes, what it asks first and what it never does.
- [Propel and Google Search Console](https://getpropel.vercel.app/integrations/google-search-console.md): What Propel does with Google Search Console, how far it goes, what it asks first and what it never does.
- [Propel and Google Analytics](https://getpropel.vercel.app/integrations/google-analytics.md): What Propel does with Google Analytics, how far it goes, what it asks first and what it never does.
- [Propel and Hosting logs](https://getpropel.vercel.app/integrations/hosting-logs.md): What Propel does with Hosting logs, how far it goes, what it asks first and what it never does.
- [Propel and X](https://getpropel.vercel.app/integrations/x.md): What Propel does with X, how far it goes, what it asks first and what it never does.
- [Propel and LinkedIn posts](https://getpropel.vercel.app/integrations/linkedin-posts.md): What Propel does with LinkedIn posts, how far it goes, what it asks first and what it never does.
- [Propel and Hacker News](https://getpropel.vercel.app/integrations/hacker-news.md): What Propel does with Hacker News, how far it goes, what it asks first and what it never does.
- [Propel and Reddit](https://getpropel.vercel.app/integrations/reddit.md): What Propel does with Reddit, how far it goes, what it asks first and what it never does.
- [Propel and Product Hunt](https://getpropel.vercel.app/integrations/product-hunt.md): What Propel does with Product Hunt, how far it goes, what it asks first and what it never does.
- [Propel and Indie Hackers](https://getpropel.vercel.app/integrations/indie-hackers.md): What Propel does with Indie Hackers, how far it goes, what it asks first and what it never does.
- [Propel and YouTube, Instagram, TikTok and Facebook](https://getpropel.vercel.app/integrations/youtube-instagram-tiktok-and-facebook.md): What Propel does with YouTube, Instagram, TikTok and Facebook, how far it goes, what it asks first and what it never does.
- [Propel and Bluesky](https://getpropel.vercel.app/integrations/bluesky.md): What Propel does with Bluesky, how far it goes, what it asks first and what it never does.
- [Propel and Mastodon](https://getpropel.vercel.app/integrations/mastodon.md): What Propel does with Mastodon, how far it goes, what it asks first and what it never does.
- [Propel and Discord](https://getpropel.vercel.app/integrations/discord.md): What Propel does with Discord, how far it goes, what it asks first and what it never does.
- [Propel and Telegram](https://getpropel.vercel.app/integrations/telegram.md): What Propel does with Telegram, how far it goes, what it asks first and what it never does.
- [Propel and Lemmy](https://getpropel.vercel.app/integrations/lemmy.md): What Propel does with Lemmy, how far it goes, what it asks first and what it never does.
- [Propel and Slack](https://getpropel.vercel.app/integrations/slack.md): What Propel does with Slack, how far it goes, what it asks first and what it never does.
- [Propel and Email](https://getpropel.vercel.app/integrations/email.md): What Propel does with Email, how far it goes, what it asks first and what it never does.
- [Propel and Any MCP server](https://getpropel.vercel.app/integrations/any-mcp-server.md): What Propel does with Any MCP server, how far it goes, what it asks first and what it never does.
- [Propel and PostHog, Segment and Mixpanel](https://getpropel.vercel.app/integrations/posthog-segment-and-mixpanel.md): What Propel does with PostHog, Segment and Mixpanel, how far it goes, what it asks first and what it never does.
- [Propel and Telegram approvals](https://getpropel.vercel.app/integrations/telegram-approvals.md): What Propel does with Telegram approvals, how far it goes, what it asks first and what it never does.
- [Propel and Browser notifications](https://getpropel.vercel.app/integrations/browser-notifications.md): What Propel does with Browser notifications, how far it goes, what it asks first and what it never does.
- [Propel and Starting work by email or Slack](https://getpropel.vercel.app/integrations/starting-work-by-email-or-slack.md): What Propel does with Starting work by email or Slack, how far it goes, what it asks first and what it never does.
- [Propel and WhatsApp](https://getpropel.vercel.app/integrations/whatsapp.md): What Propel does with WhatsApp, how far it goes, what it asks first and what it never does.
- [Security](https://getpropel.vercel.app/security.md): Sealed connections and passwords, read-only GitHub, safe fetching, text that cannot give orders, and what is kept.
- [What's next](https://getpropel.vercel.app/whats-next.md): Every capability marked Ready, Drafts only or Coming. No dates and no promises.
- [Getting started](https://getpropel.vercel.app/guides.md): Six short guides, from your website to your first approved piece of work.
- [Start with your website](https://getpropel.vercel.app/guides/start.md): Give Propel a name and your website.
- [Connect GitHub, read-only](https://getpropel.vercel.app/guides/github.md): Propel reads GitHub through an app that can only read: your code, docs and changelog.
- [Connect a mailbox and send safely](https://getpropel.vercel.app/guides/mailbox.md): Cold email from Propel goes out from your own mailbox, one person at a time.
- [How credits work](https://getpropel.vercel.app/guides/credits.md): Every job in Propel has a set price in credits.
- [How channels earn more freedom](https://getpropel.vercel.app/guides/channel-steps.md): Each channel, such as cold email or brand posts, starts at "It drafts, you approve".
- [Approvals from Slack and email](https://getpropel.vercel.app/guides/approvals.md): Later: in the public beta you approve in the app, and this switches on after it.
- [Glossary](https://getpropel.vercel.app/glossary.md): AEO, GEO, AI visibility, AI crawlers, llms.txt, cold-email warm-up and more, in plain words.
- [Answer engine optimisation (AEO)](https://getpropel.vercel.app/glossary/answer-engine-optimisation.md): Answer engine optimisation (AEO) is the work of getting your product named, and described correctly, when people ask an AI assistant a question.
- [Generative engine optimisation (GEO)](https://getpropel.vercel.app/glossary/generative-engine-optimisation.md): Generative engine optimisation (GEO) is another name for getting your product into the answers AI models write.
- [AI visibility](https://getpropel.vercel.app/glossary/ai-visibility.md): AI visibility is how often AI assistants name your product when people ask the questions your buyers ask.
- [AI crawlers](https://getpropel.vercel.app/glossary/ai-crawlers.md): AI crawlers are the programs AI companies send to read web pages.
- [llms.txt](https://getpropel.vercel.app/glossary/llms-txt.md): llms.txt is a plain text file at the root of a website that gives language models a short guide to the site: what it is and which pages matter, with links.
- [Cold-email warm-up](https://getpropel.vercel.app/glossary/cold-email-warm-up.md): Cold-email warm-up means starting a new mailbox or domain on a small number of emails a day and raising it slowly, so mail providers learn to trust it.
- [One-click unsubscribe](https://getpropel.vercel.app/glossary/one-click-unsubscribe.md): One-click unsubscribe lets someone stop your emails with a single click in their mail app, without visiting a page or typing anything.
- [Show HN](https://getpropel.vercel.app/glossary/show-hn.md): Show HN is the part of Hacker News where people share something they made that others can try.
- [Product-led content](https://getpropel.vercel.app/glossary/product-led-content.md): Product-led content is writing that teaches something by using your product to do it: a tutorial, comparison or launch post built around a real feature.
- [Earned autonomy](https://getpropel.vercel.app/glossary/earned-autonomy.md): Earned autonomy is Propel's name for how much it may do on its own.
- [Cold email](https://getpropel.vercel.app/glossary/cold-email.md): Cold email is a first email to someone who has never heard from you, sent because you have good reason to think they have the problem you solve.
- [SPF, DKIM and DMARC](https://getpropel.vercel.app/glossary/spf-dkim-dmarc.md): SPF, DKIM and DMARC are three records in your domain's DNS that let mail providers check an email really comes from you.
- [Bounce rate](https://getpropel.vercel.app/glossary/bounce-rate.md): In email, the bounce rate is the share of messages that could not be delivered, usually because the address does not exist.
- [Do-not-contact list](https://getpropel.vercel.app/glossary/do-not-contact-list.md): A do-not-contact list, also called a suppression list, holds the people and addresses you must never write to again: those who unsubscribed, asked you to stop, or whose address bounced.
- [Email sequence](https://getpropel.vercel.app/glossary/email-sequence.md): An email sequence is a planned run of messages to one person: a first email, then a follow-up or two a few days apart if there is no answer.
- [Daily sending limit](https://getpropel.vercel.app/glossary/daily-sending-limit.md): A daily sending limit is the most emails one mailbox may send in a day.
- [Reply rate](https://getpropel.vercel.app/glossary/reply-rate.md): Reply rate is the share of people you wrote to who wrote back.
- [Ideal customer profile (ICP)](https://getpropel.vercel.app/glossary/ideal-customer-profile.md): An ideal customer profile (ICP) describes the kind of company and person most likely to buy and keep paying for your product: their role, the size and kind of company, and the problem they have now.
- [robots.txt](https://getpropel.vercel.app/glossary/robots-txt.md): robots.txt is a plain text file at the root of a website that tells crawlers which parts of the site they may read.
- [Citations in AI answers](https://getpropel.vercel.app/glossary/ai-citations.md): Citations in AI answers are the pages an assistant names as its sources when it answers a question.
- [Prompt injection](https://getpropel.vercel.app/glossary/prompt-injection.md): Prompt injection is an attack on an AI assistant through the text it reads: a web page, an email or a document that contains instructions, hoping the assistant will follow them as if they came from its user.
- [Human in the loop (HITL)](https://getpropel.vercel.app/glossary/human-in-the-loop.md): Human in the loop means a person checks and approves an AI system's work before it takes effect.
- [Hold window](https://getpropel.vercel.app/glossary/hold-window.md): A hold window is the set time a piece of work waits, ready to go, before it goes out on its own.
- [Grounding](https://getpropel.vercel.app/glossary/grounding.md): Grounding means every claim an AI system writes is tied to a source it can point to: a page, a document, a line of code.
- [Product Hunt launch](https://getpropel.vercel.app/glossary/product-hunt-launch.md): A Product Hunt launch is a one-day listing of a new product on Product Hunt, where people browse, try and vote for what was launched that day.
- [Changelog](https://getpropel.vercel.app/changelog.md): What shipped in Propel and on this website, and when.
- [Essays](https://getpropel.vercel.app/essays.md): The argument behind Propel.
- [Building got easy. Customers didn't.](https://getpropel.vercel.app/essays/building-got-easy.md): Anyone can ship software in a weekend now. Getting customers still takes a team most builders never hire. The argument behind Propel.
- [Propel Growth Desk: your next launch, done for you](https://getpropel.vercel.app/growth-desk.md): Propel Growth Desk: a release launch sprint, a monthly retainer for up to three products and an AI-visibility audit, at public prices. Propel does the work; a person approves every piece.
- [Release Launch Sprint: a 14-day launch | Propel](https://getpropel.vercel.app/growth-desk/launch-sprint.md): One release launched in 14 days, day by day, with what you get and your part in it.
- [Growth Desk retainer: every product, marketed | Propel](https://getpropel.vercel.app/growth-desk/retainer.md): A monthly desk for up to three products: every release launched, a weekly plan and report, five clients at most.
- [AI-visibility and agent-readiness audit | Propel](https://getpropel.vercel.app/growth-desk/audit.md): How AI answers and coding agents see one product, with a ranked fix list, in 3 working days.
- [Free llms.txt and facts page generator](https://getpropel.vercel.app/tools/llms-txt.md): Type your product’s facts and get an llms.txt and a facts page, in HTML and JSON, to copy or download. It runs in your browser.

## Key facts

- Plans: Free Growth Audit (175 credits once); Launch $149/month (2,500 credits a month); Growth $449/month (9,000 credits a month); Portfolio $999/month (22,000 credits a month).
- AI engines measured: ChatGPT, Claude, Gemini, Perplexity, Grok, Bing.
- Publishes to: WordPress, Webflow, Ghost, Shopify, Wix, Contentful, Sanity, Strapi, Notion, Hashnode, dev.to, any webhook.
- Nothing goes out without approval until a channel has earned more freedom; anything to a stranger, or that spends money, never runs fully on its own. Posts in your own name wait for approval until that channel has earned the right to go on its own.

Facts read from the product on 2026-11-12. Full text of every page: https://getpropel.vercel.app/llms-full.txt