# Propel pricing: pay for the work it does

Source: https://runpropel.com/pricing

Pricing

# Pay for the work it does.

Every plan comes with credits. Every job has a set price, and Propel tells you the cost before it starts anything big. Start with a free Growth Audit, no card needed, and every plan begins with a 7-day trial. Failed work is never charged.

Propel opens soon, and these plans open with it. Join the waitlist to get in first.

Monthly Yearly save 15%

## Free Growth Audit

$0

Propel reads your site and repo and shows you what it would do.

Once, for one product

- 1 product
- Your strategy, plus where AI answers mention you today
- 3 posts and an outreach angle to keep
- No card needed

[Join the waitlist](https://runpropel.com/waitlist?plan=free)

## Launch

$149 / month

Everything Propel does, for the one product you're pushing.

2,500 credits a month

- 1 product
- Channels can earn the right to act
- Starts with a 7-day trial: 400 credits, card first
- Learns your usual from 200 of your posts

[Join the waitlist](https://runpropel.com/waitlist?plan=solo)

For more than one product

## Growth

$449 / month

Up to three products, learning from each other.

9,000 credits a month

- Up to 3 products
- Channels can earn the right to act
- Starts with a 7-day trial: 400 credits, card first
- Learns your usual from 200 of your posts

[Join the waitlist](https://runpropel.com/waitlist?plan=portfolio)

## Portfolio

$999 / month

For studios and agencies running ten products.

22,000 credits a month

- Up to 10 products
- Channels can earn the right to act
- Starts with a 7-day trial: 400 credits, card first
- Learns your usual from 200 of your posts

[Join the waitlist](https://runpropel.com/waitlist?plan=studio)

## Done for you

Propel Growth Desk: a 14-day release launch from $1,500, a monthly desk for up to three products from $2,000 a month, or an audit for $500.

Propel does the work. A person approves every piece.

[See the Growth Desk](https://runpropel.com/growth-desk)

Work it out

## What would a month cost?

Move the sliders to match a normal month. Prices are the real ones.

Posts a week 5 Articles a month 4 Emails a week 50 About — credits a month —

Every price

## What things cost.

The price is the same every time. Read from the product on 12 November 2026.

A question about a plan? See [contact](https://runpropel.com/contact).

The price of each job in credits Job | Credits |

Reading a product Its website and GitHub repo, start to finish. Your first one is free. | 60 |

A marketing strategy Who it's for, what to say, where, and a 90-day plan | 75 |

A short piece A post, thread, comment, answer, FAQ, ad or short video script — written, checked and marked | 25 |

A long piece An article, a comparison or a landing-page section | 50 |

A one-to-one message A cold email, LinkedIn DM or connection note, written to one person; a follow-up in a sequence is half a credit | 6 |

An image For a post or an article | 15 |

A web search or a page in a browser When it looks something up for you | 5 |

A step in a conversation Each time it thinks and acts: free in a plain chat up to a daily limit, 2 credits when it is doing work for you | 2 |

A ranked set of posts Up to six drafts of a post, checked, compared in pairs and ranked | 40 |

A drafted reply A reply, first comment or follow-up on a post that's out | 5 |

A post on X X charges per post | 3 |

A post on X with a link X charges more for a link | 20 |

Reading your X posts Up to 200 of your posts and their counts | 18 |

Get found: checking AI answers |

One AI answer, from memory One answer engine asked one of your buyers' questions, and its answer read | 1 |

One answer from Perplexity Perplexity asked one of your buyers' questions, searching the web, and its answer read | 1 |

One answer from ChatGPT ChatGPT asked one of your buyers' questions, searching the web, and its answer read | 2 |

One answer from Gemini Gemini asked one of your buyers' questions, searching with Google, and its answer read | 4 |

One answer from Claude Claude asked one of your buyers' questions, searching the web, and its answer read | 4 |

One answer from Bing An answer grounded in Bing's search for one of your buyers' questions, read | 4 |

One answer from Grok Grok asked one of your buyers' questions, searching the web and X, and its answer read | 13 |

A check against the app itself One answer from an assistant's own app, to check the answers Propel reads match what people see | 3 |

One coding assistant test A coding assistant given a task your product fits, and what it chose | 15 |

A fact check What one answer claims about your product, checked against your proof | 10 |

The week's fixes, ranked Per product per week: what to fix in how you're found, ranked | 10 |

An app kit for AI assistants An MCP server, a ChatGPT app and a Claude connector for your product, as a pull request | 150 |

An app kit's test How often a model calls the right tool of your app kit, on its test questions | 30 |

A tone read Whether one answer that names your product speaks of it well, neutrally or badly | 1 |

## Questions people ask.

### How do credits work?

Every plan comes with credits, and every job has a set price in credits: a post is 25, an article 50, an email to one person 6. Propel tells you the cost before it starts anything big. Unused monthly credits don't roll over.

### What happens if I run out?

Nothing is lost and nothing half-finished goes out. Propel stops before starting new work, tells you, and carries on as soon as your credits renew or you move to a plan with more.

### Am I charged for work that fails?

No. Failed work is never charged.

### Why is it this affordable?

Propel sends each job to the cheapest model that can do it well, and only moves up to a stronger one when a job needs it.
