Propel by Einstein Labs, at a glance
The facts, with their sources.
Propel by Einstein Labs is an AI growth team for people who ship software. Every fact here is read from the product itself or stated by Einstein Labs, with the date it was checked. Prices, limits and counts come straight from the code. Plain text: llms.txt.
| Fact | Answer | Source |
|---|---|---|
| What it is | Propel is an AI growth team for people who ship software. It reads your website and code, then finds customers, gets you into AI answers and writes posts people share, and it only says what it can prove. | This website |
| Who makes it | Einstein Labs. | This website |
| Who it is for | Founders who build software (developer tools, AI apps, APIs), studios and agencies with several products, marketers, and sales and growth teams. | This website |
| What it does | Three jobs: get customers (finds buyers, writes to each, sorts replies), get found (search and AI answers), and get talked about (posts ranked against your own best work). | The product |
| Plans | Free Growth Audit: free, 175 credits once. Launch: $149 a month, 2,500 credits a month. Growth: $449 a month, 9,000 credits a month. Portfolio: $999 a month, 22,000 credits a month. | Price list, read 12 November 2026 |
| AI engines measured | ChatGPT, Claude, Gemini, Perplexity, Grok and Bing, through their official interfaces with web search on. | The product, read 12 November 2026 |
| Not measured yet | Google's AI Overviews, AI Mode and the ChatGPT app. | The product |
| Coding assistants tested | Later, after the public beta: Claude Code, Codex, Cursor and GitHub Copilot. | The product, read 12 November 2026 |
| Publishes to | WordPress, Webflow, Ghost, Shopify, Wix, Contentful, Sanity, Strapi, Notion, Hashnode, dev.to and any webhook. | The product, read 12 November 2026 |
| AI models it can use | Each job goes to the cheapest model that can do it well, and moves up to a stronger one only when the job needs it. | The product, read 12 November 2026 |
| How it asks first | Every channel starts at "It drafts, you approve" and can climb on results. Cold email never goes past "It posts unless you stop it". Communities stay at "It suggests". | Approval rules, read 12 November 2026 |
| What it never does | Writes a claim it cannot trace to a source; posts in communities for you; emails people found through GitHub; types your passwords; merges changes into your code. | The product |
| Customers and results | Propel is new. There are no published customer results yet, and this site shows none. Example products and numbers are labelled as examples. | This website |