For founders who build

You built it. Now let it sell.

You ship every week, and marketing is the thing that never gets done. Propel reads your website and, once you connect it, your code. Tell it what shipped, and it drafts the posts, emails and pages you only have to approve.

Join the waitlist See pricing

~/specbot · git logExample

3f9c2e1 tag: v2.4 runs in GitHub Actions Tue 10:02
a81d4b0 fix: flaky retry on Windows Mon
77be019 docs: spec syntax examples Fri
c2d90aa feat: watch mode Thu

Propel noticed v2.4 and started on its own

Launch thread

6 versions, ranked against your best

CHANGELOG.mdWaiting for your yes
Email to 40 QA leads

"Your team writes tests after the bug turns up."

specbot.dev/pricingWaiting for your yes
Page for AI answers

"How do I run spec tests in CI?"

docs/ci.mdDrafting
Show HN

Title, link and first comment

specbot.devReady, you post

Every release, without and with Propel.

The release ships either way. What happens next is the part that usually waits.

Job	Without Propel	With Propel
What changed	It lives in your head and the diff.	Read from your changelog and code, each fact kept with its file.How
The launch thread	Written late, if at all.	Six versions, ranked against your best posts. You pick.How
Email to your users	Skipped this release.	Coming: drafted from what shipped, waiting for your yes.How
AI assistants	No idea what they say about you.	Asked in your category. The page they are missing, drafted.How
Coding assistants	Hoping they pick your tool.	Later: see what Claude Code, Codex, Cursor and GitHub Copilot reach for, and what would change their mind.How
Show HN	A title rewritten five times.	Title, link and first comment ready. The last click is yours.How

Your week. Mostly its work.

One release, followed from Monday to Friday. Your part is a few minutes at a time.

Your part: 5 moments
Propel's part: 6 pieces of work

Mon
- 08:00You
  
  Open the Inbox
  
  What finished, and what waits for you.
- 08:10You
  
  Approve three posts
  
  Edit one line, skip nothing.
Tue
- 10:02You
  
  Tag v2.4
  
  "runs in GitHub Actions"
- 10:03Propel
  
  Reads what shipped
  
  You say it shipped; it finds three new facts, each with its file.
- 11:30Propel
  
  Six launch threads
  
  Ranked against your best. Two wait for you.
- 14:00Propel
  
  An email to your users
  
  Coming: from what shipped, waiting for your yes.
Wed
- 08:00You
  
  Your morning queue
  
  Approve, edit or skip.
- 09:00Propel
  
  Asks AI assistants
  
  They miss Specbot. It drafts the page they need.
Thu
- 09:30Propel
  
  Show HN, prepared
  
  Title, link and first comment.
- 10:00You
  
  Post Show HN
  
  The last click is yours.
Fri
- 16:00Propel
  
  What worked
  
  Posts against your usual, AI mentions with a range.

Example week, times and product. Each Propel step is something it does today.

Your name stays yours.

Anything said as you waits for you until that channel has earned the right to go on its own, and you can take that back at any time. Every channel earns more room only on results, never past its limit.

Limits read from the product, 12 November 2026 Every limit, explained

Always waits for you

Hacker News, Reddit and Product Hunt: it prepares, you post
Anything that spends money
Anything in your code: it only reads it

Can earn more freedom

Articles on your own siteup to: It runs on its own
Your product's own accountup to: It runs on its own
Email to your usersup to: It runs on its own
Cold emailup to: It posts unless you stop it
Posts in your own nameup to: It runs on its own

Each channel starts at "It drafts, you approve" and steps up only on results. One bad claim drops it straight back.

What do founders ask?

Do I have to connect my GitHub?

No. Start with your website. Connect GitHub later through a read-only app, so it reads what you built. It never changes your code.

Will it post in my name without asking?

Not at first. Posts in your own name wait for your yes until that channel has earned the right to go on its own, and you can take that back at any time.

Can it launch my product on Hacker News?

It prepares the title, the link and the first comment, and opens the page for you. The last click is yours. It never posts in communities for you.

How much of my time does it take?

A few minutes each morning: one queue with what finished and the few things waiting for you. Approve, edit or skip, and get back to building.

The same team, from another seat.

The three jobs it does for every seat: Get talked about, Get found, Get customers.