Get customers
Find the people who'd pay. Then talk to them.
Propel finds the people your product is for through your Apollo key, writes one email you approve, fills it in for each person and checks every copy. It sorts the replies, so you spend your time only on the people who want to talk. Every email waits for your yes at first, and it goes from your own mailbox.
From a sentence
How does one sentence become the right forty people?
Say "QA leads at software teams of 50 to 500". Propel turns it into a search of Apollo, through your own Apollo key, and skips anyone already on your list or without an address. You can import your own list instead.
46 found · 40 new · 6 already on your list
Every email
One email you approve. Every copy checked.
Propel drafts one email from what your product does, and you approve it. It then fills it in for each person from a fixed set of fields, such as first name, company and role, and checks every copy again before it sends, so nobody receives a sentence you never read. It goes from your own mailbox, at a pace that keeps your domain healthy, with a one-click unsubscribe in every email.
Approved once, filled in for each person
Hi {{first_name}}, does the team at {{company_name}} write tests after the bug turns up? Specbot writes them from the spec, and runs in CI in under two minutes.
Replies
How does it tell who wants to talk?
It reads every reply and tells you who's interested, who asked about price, who pushed back, who said "not now", and who said "stop", and then it stops. For the interested ones, it gets your booking link ready.
Your domain
How does it keep your domain safe?
It sends from your own mailbox, up to a daily limit you set, stops following up when someone replies, and suppresses bounces. Cold email goes out on weekdays only, in your workspace's time zone. LinkedIn messages from your own account are coming.
What it will never do
- Email people it found through GitHub
- Scrape community sites for contacts
- Change an approved email for one person beyond its fields
- Send without your yes until outreach has earned it
- Go further than "it posts unless you stop it"
Want it done this month? Propel Growth Desk runs it for you, and a person approves every piece.
What do people ask before it writes to anyone?
Whose mailbox does it send from?
Yours. Propel sends through the mailbox you connect, at a pace that keeps your domain healthy, with a one-click unsubscribe in every email and bounces suppressed automatically.
Does it send without asking?
Not at first. Cold email starts by waiting for your yes on everything. Even once it has earned more freedom, it goes no further than "it posts unless you stop it", so you always have time to stop a send.
Does it book meetings?
It gets your booking link ready for every interested reply. It does not run your calendar or update your deals for you.
Where do the leads come from?
From Apollo, through your own Apollo key. Describe who your product is for in a sentence and Propel turns it into a search, skipping people already on your list. You can also import your own list.
Does it write a new email for every person?
No, on purpose. You approve one email, and Propel fills it in for each person from a fixed set of fields, such as first name, company and role. Every copy is checked again before it sends.
Will it email people it finds on GitHub?
Never. People found through GitHub are never contacted, and Propel never scrapes community sites for contacts.