Terms of service

Draft. Needs review by a lawyer before launch. This text was written from how the product actually works, so that a lawyer has something accurate to start from. It is not yet a binding agreement.

These terms are between you and [Company legal name] ("we"), which runs Propel. By creating an account or using Propel, you agree to them. If you use Propel for a company, you agree for that company and confirm you may. Questions: [Contact address].

What Propel is

Propel is an AI agent for marketing and sales. It reads about your products, plans, drafts, publishes and sends on the channels you connect, runs ads within the limits you set, and measures what happened. What it may do on its own and what it must ask you first is set in the app, and you can change it.

Your account

• Keep your sign-in safe. You are responsible for what happens in your account.
• The account's owner decides who else is in it, and what Propel may do for it.
• You must be at least 16, and using Propel for a business.

What Propel does for you, and what stays your responsibility

• You approve what matters. Propel asks before it spends money, sends to people, or publishes, unless you have told it in the app that it may do so on its own within limits you set. You remain responsible for what is sent and published in your name.
• AI makes mistakes. Drafts, claims, numbers and predictions can be wrong. Check anything important before you rely on it. Propel's checks and warnings reduce mistakes; they do not remove them.
• Your contacts. You need a lawful reason to contact the people you add or find, and you must honour their requests to stop. Propel stops anyone who asks not to be contacted.
• People in your videos and interviews. Only use footage, voices or words of people who have agreed to it. Propel records their consent and lets them withdraw it.
• Ads. Spend happens on the ad platforms, under your ad accounts and their terms. Propel stays within the budgets and caps you set, and can pause what it runs, but the platforms bill you directly.
• Connected services. When Propel acts in Google, LinkedIn, X, Slack, your mailbox, an ad platform or another app, that service's own terms apply to you there.

What you may not do

Do not use Propel to send spam, to mislead people, to impersonate anyone, to collect data you have no right to, to break the law or anyone's rights, to attack or overload any system, or to try to reach another account's data. We may stop or suspend an account that does, and tell you why unless the law forbids it.

Your content

What you bring to Propel, and what Propel makes for you, is yours. You give us only the permission we need to run the service for you: to store it, process it, and send it to the services that do each step (see the privacy policy). We do not claim ownership of it.

Paying

• Plans and credit packs are priced in the app. Our payment provider sells them to you as the merchant of record, and its terms of sale apply too.
• Credits pay for the work Propel does. The app tells you a price before work that costs credits, and you agree to it before it starts.
• A subscription renews until you cancel it. Cancel any time from Billing; it ends at the end of the period you paid for.
• Deleting your account cancels its subscription.

Ending

• You can stop using Propel at any time. The account's owner can delete the account in Settings, under Account: after a waiting period of 7 days, during which it can be cancelled, everything in it is deleted, as the privacy policy describes. Download a copy of your data first if you want one.
• We may end or suspend an account that breaks these terms, or if we stop offering Propel. Where we can, we will give you notice and time to download your data.

Availability and liability

• We work to keep Propel running and your data safe, but we provide it as it is, without a promise that it will always be available or free of errors.
• To the extent the law allows, we are not liable for indirect or consequential losses, lost profits or lost data, and our total liability is limited to what you paid us in the twelve months before the claim. Nothing here limits liability that the law does not allow to be limited.

Changes

We may change these terms. If a change matters, we will tell account owners by email before it takes effect. Using Propel after that means you accept the change.

Law

These terms are governed by the law of the place where [Company legal name] is registered, and its courts decide disputes, unless the law where you live gives you the right to go to your own courts.

The public beta

Added 29 October 2026.

Propel is in public beta. Some features are marked "Coming" in the app and on the website: they are not available yet, and each turns on when the platform it depends on approves it. Features in the beta may change, and we will tell account owners before a change that matters.

The Free plan and the daily limits

Added 29 October 2026.

• The Free plan gives a one-off allowance of credits to see Propel work on one product. Half of it is there when you sign up; the other half once Propel has read your product's website or code for the first time. It does not renew.
• On the Free plan, Propel asks you before each thing it would do outside your account: nothing is posted, sent or spent without your approval.
• To keep the service fair while it is open to everyone, there are daily limits: how much AI work one Free account can use in a day, how much AI work any account can use in a day, and how many new accounts can be made in a day. When a limit is reached, Propel says so and the limit resets at midnight UTC.

Content made with AI

Added 29 October 2026.

A video or image Propel makes that shows a person made with AI, and an image ad whose picture was made with AI, carries a visible label saying so. Do not remove or hide that label when you publish it, and follow each platform's own rules for labelling AI-made content. You remain responsible for what you approve and publish.