Pricing
Pay for the work it does.
Every plan comes with credits. Every job has a set price, and Propel tells you the cost before it starts anything big. Start with a free Growth Audit, no card needed, and every plan begins with a 7-day trial. Failed work is never charged.
Propel opens soon, and these plans open with it. Join the waitlist to get in first.
Free Growth Audit
$0
Propel reads your site and repo and shows you what it would do.
Once, for one product
- 1 product
- Your strategy, plus where AI answers mention you today
- 3 posts and an outreach angle to keep
- No card needed
Launch
$149 / month
Everything Propel does, for the one product you're pushing.
2,500 credits a month
- 1 product
- Channels can earn the right to act
- Starts with a 7-day trial: 400 credits, card first
- Learns your usual from 200 of your posts
Growth
$449 / month
Up to three products, learning from each other.
9,000 credits a month
- Up to 3 products
- Channels can earn the right to act
- Starts with a 7-day trial: 400 credits, card first
- Learns your usual from 200 of your posts
Portfolio
$999 / month
For studios and agencies running ten products.
22,000 credits a month
- Up to 10 products
- Channels can earn the right to act
- Starts with a 7-day trial: 400 credits, card first
- Learns your usual from 200 of your posts
Done for you
Propel Growth Desk: a 14-day release launch from $1,500, a monthly desk for up to three products from $2,000 a month, or an audit for $500.
Propel does the work. A person approves every piece.
Work it out
What would a month cost?
Move the sliders to match a normal month. Prices are the real ones.
Every price
What things cost.
The price is the same every time. Read from the product on 12 November 2026.
A question about a plan? See contact.
| Job | Credits |
|---|---|
| Reading a productIts website and GitHub repo, start to finish. Your first one is free. | 60 |
| A marketing strategyWho it's for, what to say, where, and a 90-day plan | 75 |
| A short pieceA post, thread, comment, answer, FAQ, ad or short video script — written, checked and marked | 25 |
| A long pieceAn article, a comparison or a landing-page section | 50 |
| A one-to-one messageA cold email, LinkedIn DM or connection note, written to one person; a follow-up in a sequence is half a credit | 6 |
| An imageFor a post or an article | 15 |
| A web search or a page in a browserWhen it looks something up for you | 5 |
| A step in a conversationEach time it thinks and acts: free in a plain chat up to a daily limit, 2 credits when it is doing work for you | 2 |
| A ranked set of postsUp to six drafts of a post, checked, compared in pairs and ranked | 40 |
| A drafted replyA reply, first comment or follow-up on a post that's out | 5 |
| A post on XX charges per post | 3 |
| A post on X with a linkX charges more for a link | 20 |
| Reading your X postsUp to 200 of your posts and their counts | 18 |
| Get found: checking AI answers | |
| One AI answer, from memoryOne answer engine asked one of your buyers' questions, and its answer read | 1 |
| One answer from PerplexityPerplexity asked one of your buyers' questions, searching the web, and its answer read | 1 |
| One answer from ChatGPTChatGPT asked one of your buyers' questions, searching the web, and its answer read | 2 |
| One answer from GeminiGemini asked one of your buyers' questions, searching with Google, and its answer read | 4 |
| One answer from ClaudeClaude asked one of your buyers' questions, searching the web, and its answer read | 4 |
| One answer from BingAn answer grounded in Bing's search for one of your buyers' questions, read | 4 |
| One answer from GrokGrok asked one of your buyers' questions, searching the web and X, and its answer read | 13 |
| A check against the app itselfOne answer from an assistant's own app, to check the answers Propel reads match what people see | 3 |
| One coding assistant testA coding assistant given a task your product fits, and what it chose | 15 |
| A fact checkWhat one answer claims about your product, checked against your proof | 10 |
| The week's fixes, rankedPer product per week: what to fix in how you're found, ranked | 10 |
| An app kit for AI assistantsAn MCP server, a ChatGPT app and a Claude connector for your product, as a pull request | 150 |
| An app kit's testHow often a model calls the right tool of your app kit, on its test questions | 30 |
| A tone readWhether one answer that names your product speaks of it well, neutrally or badly | 1 |
Questions people ask.
How do credits work?
Every plan comes with credits, and every job has a set price in credits: a post is 25, an article 50, an email to one person 6. Propel tells you the cost before it starts anything big. Unused monthly credits don't roll over.
What happens if I run out?
Nothing is lost and nothing half-finished goes out. Propel stops before starting new work, tells you, and carries on as soon as your credits renew or you move to a plan with more.
Am I charged for work that fails?
No. Failed work is never charged.
Why is it this affordable?
Propel sends each job to the cheapest model that can do it well, and only moves up to a stronger one when a job needs it.