For creators
Get paid to show software you'd actually use.
Propel is a growth team for people who make software. Its creator network connects them with creators who already teach, review and build in public. Join once and work with every product that fits you. Brands find you by fit alone, pay you directly, and Propel never takes a cut of your fee.
Joining is by invitation for now
How ranking worksCheck this offer on Propel with code PX-7K2Q
Your audience, your rates, your rules.
Most sponsorships start with a cold email and end with chasing an invoice. On Propel, brands come to you because your work fits their product, and the terms are written down before you start.
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Join once
One profile, and every software product on Propel that fits you can find it. No new sign-up for each brand.
Network page -
Found by fit alone
Brands see creators ranked by how well they fit the product. Nobody can pay to rank higher.
How ranking works -
Your fee, all of it
You set your rates. Propel never holds your money and never takes a cut of your fee.
Creator terms, draft -
Stats read, not typed
Your numbers come from your channels, read-only, with the date they were read.
Network page -
A brief you can trust
Written from the product itself: only claims the product can back, and a list of what not to say.
The brief -
Your channel stays yours
Connecting a channel only lets Propel read it. It can never post, change or manage anything there.
Real offers
A week on one offer.
From the offer to getting paid. Propel does the matching, the brief and the checks; the work and the voice are yours.
- Your part
- 4 moments
- Propel's part
- 3 pieces of work
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Mon
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Specbot, with the reasons you fit.
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Check it and accept
Its code checks out on Propel.
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Tue
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Your brief
Only claims the product backs, and the label to use.
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Wed
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Make the video
Your words, your style.
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Thu
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Your draft, checked
Against the claims and the disclosure, before it goes live.
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Publish
With "Includes paid promotion" ticked.
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Fri
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Get paid
By the brand, directly. No cut.
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Example week and offer. The network opens in stages, and joining is by invitation for now.
How brands find you.
First, who can be shown at all: creators who joined and chose to be visible to that brand, who cover the product's topic, platform and language, are free on the dates, and whose rate fits the budget. Then, how well each one fits.
An AI reads the top few and writes the reasons a brand sees. It never sets the order on its own. About 15% of places go to creators new to the network, labelled as new.
What counts
- What you publish, matched to what the product does and who buys it
- How closely your audience matches those buyers, with stats read from the platform counting for more than stats typed in
- Whether AI answers cite your work on the topic
- Results from past work on Propel, and how reliably you deliver
- How quickly you reply, and your price
What never counts
- Payment to Propel
- A plan
- A referral
- Partner status
- Being featured
- Whether the brand is Propel itself
Featured places are labelled and kept apart from the ranked list.
If you make software: creators, run by your growth team.
Most creator platforms hand you a directory and leave the work to you: the search, the brief, the chasing, the checking. On Propel, the agent that already knows your product does that work, inside the same approvals as everything else it does.
The network opens to brands in stages
Join the waitlistIt finds creators who fit
Matched to what your product does and who buys it, each with the reasons and where every number came from.
It writes the brief from your code
Only claims your product can back, the words to avoid, and the paid-post label for each platform.
You approve every offer
Anything that spends money waits for your yes. You pay the creator directly; Propel never holds the money.
It checks the draft before it goes out
The creator's piece is read against your claims and the disclosure it needs, before it is published.
It learns from what worked
Results come back to Propel, so the next offer starts from what worked: which creators, which angle, which release.
What do creators ask?
Straight answers about pay, ranking and your channel.
What is the Propel creator network?
A network of creators who make videos, posts, newsletters and podcasts about software. Propel, a growth team for people who build software, matches them with products that fit. A creator joins once and can work with every product on Propel that suits them.
Who can join?
Creators who cover software and building it: developer tools, AI products, SaaS. Joining is by invitation for now, and the network opens in stages.
How do brands find me?
By fit alone. Propel looks at what you publish, how closely your audience matches the product's buyers, whether AI answers cite your work, and how you have delivered before. Payment to Propel, a plan or a referral never moves anyone up.
Does Propel take a cut of my fee?
No. You set your rates, the brand pays you directly, and Propel never holds your money or takes a cut of it.
How is the pay worked out?
A flat fee, set in the offer. An offer can add a bonus for each sign-up your piece brings, capped at a quarter of the fee. Pay is never per view.
Do I have to label paid posts?
Yes, as each platform and the law require. Every brief spells out the label for your platform, such as YouTube's "Includes paid promotion" or Instagram's "Paid partnership".
Can Propel post to my channel?
No. Connecting a channel only lets Propel read your stats. It can never post, change or manage anything there.
How do I know an offer is real?
Every offer has a verification code you can check on Propel. A brand name on an offer comes only from a company Propel has verified. Propel never asks you to sign in from a link in an email, and never asks for card or bank details.
The same team, from another seat.
- Founders who buildYou built it. Let it sell.
- Studios and agenciesEvery product, finally marketed.
- MarketersThe team you never got to hire.
- Sales and growthMore time with people who want to talk.
The three jobs it does for every seat: Get talked about, Get found, Get customers.