Glossary
What is grounding?
Grounding means every claim an AI system writes is tied to a source it can point to: a page, a document, a line of code. A grounded claim can be checked; an ungrounded one is a guess that sounds sure of itself.
Why does it matter in marketing?
A post or an email that says your product does something it doesn't is worse than no post at all. It costs trust with the reader, and in some places it is against the law. AI models make such claims easily, because they write what sounds likely.
What does grounded writing need?
- Sources the writer has really read, not remembered.
- A link from each claim to the source behind it.
- A rule to drop a claim that has no source, rather than soften it.
How does Propel do it?
Propel never writes a claim it cannot trace to a source. Each claim in a draft points to the page or file it came from, so you can check it before you approve. See Approvals and limits.