One release, launched properly, in 14 days.
For a funded startup or studio with a release in the next 30 days. Propel reads the product, plans the launch and makes every piece.
Propel does the work. A person approves every piece.
Release Launch Sprint
$1,500
founding price, then $2,500
one release, 14 days
Five seats. The founding price is for the first five teams on each offer, and the retainer takes five clients at most.
The 14 days, and your part.
| When | What happens | Your part |
|---|---|---|
| Day 0 | Intake: your site, repository, release date, brand rules and what never to say | A 20-minute call or the form |
| Day 1 | The product read and its proof sheet | Correct anything wrong |
| Day 2 | The launch plan and its angles | Approve the plan once |
| Days 3 to 5 | Drafts made, judged and checked against the proof sheet | Nothing |
| Day 6 | The founder reviews the set and you see it | Approve or edit |
| Day 7 | Launch day: posts, articles and the facts page go live | Click post |
| Days 8 to 13 | Replies drafted, and outreach from your mailbox | Approve each day's batch |
| Day 14 | The report: reach, sign-ups, AI answers and what to do next | Read it |
What you get.
- The product read, with a proof sheet: each claim, its line and the date it was read
- A launch plan and its angles, approved once
- 15 to 25 posts for X and LinkedIn, plus community posts as drafts you post
- 2 or 3 articles published to your CMS, and a facts page with llms.txt
- A list of 100 to 300 accounts and an email sequence from your own mailbox, every email approved
- A report on day 14: what went out and what came of it
Paid in full up front. If launch day slips because of Propel, the sprint is refunded pro rata.