Glossary
What is an email sequence?
An email sequence is a planned run of messages to one person: a first email, then a follow-up or two a few days apart if there is no answer. It stops as soon as the person replies, because a reply means the conversation has started.
Why follow up at all?
Most people who answer a cold email do not answer the first one. A short, polite follow-up a few days later gives a busy person a second chance. More than two or three starts to feel like pressure.
What makes a good sequence?
- Each message adds something: a new reason, a useful link, a simpler ask.
- Days between steps, not hours.
- A stop the moment they reply, whatever the reply says.
How does Propel run one?
Each step has the day it is due, counted from when the person was added. A step fires only once its day has come, and a reply stops the whole sequence, as does a pause from you. Every step passes the same do-not-contact check as the first email. See Get customers.