Glossary
What is reply rate?
Reply rate is the share of people you wrote to who wrote back. It is the most honest early number in outreach, because opens are unreliable and a reply means a person read the email and cared enough to answer.
Why not count opens?
Open tracking relies on a hidden image, and many mail apps now load images for the reader or block them. An "open" can be a machine, and a real read can go uncounted. Replies are written by people.
Are all replies equal?
No. "Not interested" and "send me pricing" are both replies. A useful report splits them: interested, asking about price, not now, pointing to a colleague, an objection, a request to stop. The positive reply rate counts only the first few.
How does Propel report it?
Propel reads the replies in your connected mailbox, sorts each by what it says, and marks a request to stop as do-not-contact. Results counts replies and the conversations they started, each number with how it is known. See Results.