Glossary
What is ai visibility?
AI visibility is how often AI assistants name your product when people ask the questions your buyers ask. Share of AI answers puts a number on it: of all the answers read, the part that mentions you, ideally shown with a range and the count of answers behind it.
How is it measured?
Pick the questions buyers really ask. Ask each assistant each question several times, because the answer changes from one ask to the next. Count the answers that name you, and divide by the answers read. Do the same for your competitors and you have a share.
Why does a range matter?
Five answers out of twenty is 25%, but with only twenty answers the true rate could be well above or below that. A range shows how sure the number is. Two months whose ranges overlap may not differ at all.
Example31% of answers mention you, range 24 to 38%, from 120 answers.
How does Propel report it?
Propel reads ChatGPT, Claude, Gemini, Perplexity, Grok and Bing each week and shows each rate with its range and the number of answers behind it. Read more on Get found and Results.