Glossary
What is answer engine optimisation (AEO)?
Answer engine optimisation (AEO) is the work of getting your product named, and described correctly, when people ask an AI assistant a question. It covers what the assistants say, which pages they quote, and what you change so they say it more often.
Where did the name come from?
Search engines return a list of links. Answer engines, such as ChatGPT, Claude, Perplexity and Gemini with web search on, return one written answer and a few sources. If your product isn't in that answer, the person asking may never see a link to you at all.
AEO borrows the habits of search work (know the questions, earn the sources, keep facts current) and points them at those answers.
What does the work involve?
- Asking the questions your buyers ask, many times, and counting how often you are named.
- Checking what the answers get wrong about you.
- Finding the pages the answers lean on, and getting onto them.
- Writing the page the answers are missing.
Because answers change every time you ask, one answer proves little. A rate with a range, read over many answers, is worth more.
How does Propel do it?
Propel asks ChatGPT, Claude, Gemini, Perplexity, Grok and Bing your buyers' questions each week, shows how often you are named with a range, checks each answer against your own pages, and ranks the fixes. The full story is on Get found.