Glossary
What is generative engine optimisation (GEO)?
Generative engine optimisation (GEO) is another name for getting your product into the answers AI models write. It is used almost interchangeably with AEO. Both mean the same goal: be named, and named correctly, when someone asks an AI assistant which tool to use.
Is GEO different from AEO?
In practice, no. GEO took its name from a 2023 research paper that tested which changes to a page made language models cite it more (arXiv 2311.09735). AEO came from the search world. Vendors use one or the other, and they describe the same job.
What should you be wary of?
Much of what is sold as GEO has little evidence behind it. Answers vary from one ask to the next, so a single screenshot can make any change look like a win. Ask for the number of answers behind a claim, and for a comparison with questions nobody worked on.
How does Propel treat it?
Propel measures with ranges, compares the questions it worked on with ones it left alone, and labels anything with no evidence "no measured effect". See Get found.